Lodestar_Web2012

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Philips

Simplicity

A stunning three day 10,000 sqm brand experience held at Earls Court showcasing Philips’ future thinking to international press, the stakeholder community, customers and staff.

Working with Philips Design and Global Marketing we designed and created a narrative walkthrough experience that featured a floating sky bar, 3 ‘Future Zone islands’ and theatre with reveal to the ‘high street’ where delegates could look at current Philips product concepts and eat and drink in the cafe and bistro.

The event was a massive success, attracting large amounts of press and TV coverage and won numerous awards, including the coveted Eventia Platinum Award.