Lodestar_Web2012

M&S

Think Again!

We worked with the internal communications team at M&S to produce this induction training DVD informing staff about the critical issues of theft and fraud.

To gain an unprecedented level of realism we filmed a series of reconstructions on the store’s in-house CCTV system with the close co-operation of the store security staff. These sequences were combined with interviews and presenter led links to create a highly effective and engaging programme. The final DVD was divided into easily digestible content sections to enable interactive training sessions.

The DVD was very well received by stores and proved a valuable communication tool in dealing with in-store stock losses.