With the spotlight of the world on London this summer, ‘2012. Together. Stronger’ was an appropriate theme for an event that brought the entire Fiat Group UK dealer network to Telford International Centre in January.
Lodestar was tasked with designing a multi-space and multi-session day with keynote messages from senior management and innovative car reveals of various Group models. A plenary session for 700 was created as well as an engaging exhibition and interaction space and breakout sessions for each of the Group brands: Abarth, Alfa Romeo, Chrysler, Fiat, Fiat Professional and Jeep.
With Alfa Romeo and Fiat the official car suppliers to British Cycling and British Athletics, former Olympic athlete Colin Jackson proved to be a topical and popular speaker.