500 Gallery

Fiat asked us to transform their Flagship showroom into a gallery to showcase a range of special edition celebrity designed Fiat 500s. We were also briefed to create an eye catching window display to showcase each of the Fiat 500 models once the event was over.

The opening night party was attended by a host of celebrities, press and 500 owners who enjoyed a live ‘pink’ webcast of the new Fiat 500 Pink ad, a unique Spotify playlist and a stunning display of the 500 models, each on a specially built underlit plinth.

Once the party had finished we created a giant picture frame in the window which displayed each of the special editions over a four month period, turning heads and creating even higher awareness of the Fiat brand in the heart of London.