Lodestar_Web2012

Alfa Romeo

MultiAir

With the launch of the Alfa Multiair engine range it was vital to communicate the benefits of this innovative new technology to both dealers and consumers.

Featuring the athlete Kelly Sotherton, the film demonstrated the efficiency of the new engines by contrasting her performance and breathing control with the intelligent variable air control of the engines.

The film was originally shown at the Dealer conference with versions then distributed to the dealer network for showroom use.